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In the News: Encore Announces Partnership with MediaMind
We help marketers optimize performance through key actionable insights while lowering the cost and complexity of advanced analytics. Our statistically validated, operational approach to media attribution and measurement provides the insights clients need while saving time and improving profitability.
"Encore’s measurement and reporting capabilities are critical to our media optimization strategy. Their cross-channel, full-funnel views, and actionable insights enable us to maximize performance while saving valuabletime and energy."
- Lauren Wexler, Global Media Director, Revlon
As a cloud-based, on-demand solution, Encore delivers a full suite of campaign reports that remove the guess-work from measuring and optimizing campaigns.
For Advertisers: Graphical reports provide actionable insights into the performance of media across all interactive channels, including display ads, natural and paid search, email, affiliate and social media. By analyzing engagement paths, Encore enables marketers to assess the true performance of each channel, vendor, format, placement and keyword, enabling you to optimize spend and maximize ROI.
For Media Vendors: We provide a granular view into the performance and profitability of each media segment, giving you deeper insights with clear, directional signals for optimizing each campaign. For your Advertisers, our KPI reports show the overall performance of the campaign from an attribution-based approach, vs. last-click or last-view. Advertiser KPI Reports show how your display media is creating awareness, consideration and preference for advertisers. For you, we provide a granular view into the performance and profitability of each media segment (audience, contextual, behavioral, etc.), giving you insightful reports with clear, directional signals for optimizing each campaign.
“Collaborating with Encore provides our customers another opportunity to maximize campaign performance at a channel, vendor, placement and keyword level."
- Gal Trifon, General Manager, MediaMind and Chief Digital Officer, DG
Beyond advanced insights, Encore also reduces the cost and complexity of measurement and reporting, allowing clients to make the most of limited time and resources. By offloading the tedious tasks of aggregating and presenting campaign data, clients can focus on analyzing results and developing strategies to improve ROI. Encore’s value proposition (better, faster, less expense) is extremely compelling for time-starved brands and agencies.
"Since utilizing Encore tracking, we have gleaned great insights into the effects of user-pathing, frequency and cross-site efficiencies."