Solution

Encore allows digital marketers to significantly increase their Return On Investment (ROI) by optimizing their campaign spend and reducing the cost and complexity of media measurement.

The Encore Advantage

Encore offers a superior value proposition: advanced measurement and attribution at a price most marketers can afford.  Encore’s competitive advantages include:

• Proven approach to operational attribution that offers deeper insights into customer behavior and the performance of paid and organic traffic.
• Delivered as an on-demand service; no annual commitments, licensing fees or training required
• Easy implementation with multiple deployment options
• Aggressively priced to work within most budgets

"The promise of an integrated solution that reduces the work required on our end is very exciting – and timely."
- Darren Herman, Chief Digital Officer, The Media Kitchen

Encore's Key Differentiators include:

1. Actionable Insights: Beyond conversion paths, Encore delivers statistically validated,  actionable insights that make it easy for clients to optimize campaigns.  Attribution-based views show the true performance at a channel, vendor, placement and keyword level, as well as optimal frequency, engagement cycles, ad recency and day-parts. Encore alsodelivers KPIs for search, display, affiliate, email, social and other media.  Armed with intuitive charts and supporting data, clients spend more time analyzing results and less time exporting and producing reports.

1. Flexibility: Our solution is very flexible and adaptable across a broad range of clients and needs.  Specific examples include:
   1. Attribution for visits and visitors; not just conversions
   2. Attribution at numerous levels: channel, vendor, keyword, format and segment
   3. Able to measure a range of objectives: primary goals (leads, sales, etc.) and secondary goals (goal page views, email signups, etc.)
   4. User-friendly attribution model that clients can modify to do sensitivity analysis  
2. Lower Level of Effort: To address the needs of resource-constrained agencies, Encore was designed to reduce the level of complexity and effort required to produce insights.  Moreover, Encore provides consultative, hands-on approach to helping clients plan, implement, manage and maximize deployments.
3. Trusted by Market Leaders: Encore is the ONLY vendor to provide attribution-based reporting for leading media vendors including m6d, Undertone, Clearspring and Yahoo, and their DSPs, Appnexus and MediaMath.

To request a demo or discuss your specific needs, please contact us.

Learn more about Attribution, our Platform and our Reporting capabilities.

Read case studies