Encore CEO Quoted in Direct Marketing News Article
Fine-tune search data analysis
Encore CEO Steve Latham was quoted in a recent Direct Marketing News article on analyzing search data to glean additional insights about the consumer. Steve contends that market saturation will allow only incremental improvements driven by fine tuning. "How do you get more from the same budget".
Read the Direct Marketing News article.
About Encore Media Metrics
Encore Media Metrics (http://encoremetrics.com) provides advanced media measurement, attribution and reporting as a service to brands and agencies. Encore offers better analytics and deeper insights into interactive campaigns, while reducing the cost and complexity of media measurement. Serving brands and agencies, Encore is an emerging leader in the nascent media measurement industry, bringing new methods for quantifying ROI from paid, owned and earned media. Leveraging proprietary technology and a decade of media buying experience, Encore measures the impact of all digital touchpoints that precede an online conversion: the “holy grail” in online measurement. Encore Media Metrics has offices in New York and Texas.
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